Once you’ve got your ideal public to find and reach your website, you need to convince them that they are in the right place so that they stay with you. For this you need to connect with them.
Each one of the visitors to your website is a human being like you and me. We all have different tastes, preferences, values, priorities, selection criteria, moods and such. All these things play an important role when it comes to decide whether or not a product or a service is what we are looking for. For human beings it’s important that what we are offered, matches our expectations at all these levels.
This is why you need your website to be able to connect with the human being who’s visiting. You need to show your products and services in a way that is easy to understand and at the same time, transmit the values and priorities of your company.
You’ve probably experienced this yourself: you go to a website where you don’t get any information about who is behind it, How do they do it? Why do they do it? What else do they offer? And so on. Probably you won’t be very eager to buy from them. Phrases like “I don’t trust this” or “it doesn’t give me a good feeling” or “my gut tells me there’s something off”, reflect the human reaction when they don’t feel connected to the company being considered.
Instead, if you find a website with similar goals and priorities as yours, and you understand not only the details of their products and services, but you also see that they pay special attention and give value to the same aspects that you value; the feeling is totally different: in a way you feel connected with this company and you’ll be more likely to buy from them.
Showing those aspects in your website, which connect with the human being that is your customer, will help them really “fall in love” with your products and services.
In the websites that I do in ACOCO Web, I take special effort to help you bring out those values and priorities that will make your site connect with your ideal customers.